Dubbed the Personal Branding Guru by Entrepreneur magazine, William Arruda is the founder and President of Reach, the world’s leading personal branding consultancy with representatives in 30 countries. He is credited with turning the concept of personal branding into a global industry. One of the most sought-after speakers on personal branding, talent development and executive success, he has delivered hundreds of keynotes to audiences of five to five thousand on six continents. His corporate clients include Adobe, BP, British Telecom, IBM, L’Oreal, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels. His private clients include some of the world’s most influential leaders. As a thought-leader, William is a spokesperson on personal branding and social media. He has appeared on BBC TV, the Discovery Channel, Sky News and Fox News Live and he has been featured in countless publications, including Forbes, Strategies (France), Time Magazine, Veja (Brazil), the Wall Street Journal and the New York Times. William is the author of the bestselling book, Career Distinction, and the upcoming book, DITCH DARE DO! He has lived in Boston, London and Paris and now calls New York City home.