Alissa is a life coach, author, and motivational speaker. She was an All-American tennis player at the University of California, Berkeley. Further, she completed a half Ironman triathlon and was ranked #1 in the USTA National Women’s 40 Doubles in 2008 and 2009. She has organized teams to help raise over $50,000 for Cycle for Survival, an indoor team cycling fundraiser that has raised more than $8.5 million in support of research on rare cancers at Memorial Sloan-Kettering. She has appeared on CBS, Citadel Broadcasting, Clear Channel Radio, and Heartbeat Radio and has worked with the Prostate Cancer Foundation, the Milken Scholars Program, Universal Sports, Merrill Lynch, Pepperdine Law School, TelePacific Communications, Dress for Success, and Vistage International. Alissa holds an MBA from The Wharton School, University of Pennsylvania and a BA from the University of California, Berkeley. She received her coach training from New York University.