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Marketing Matters
w/ host(s) Yasmin Anderson-Smith


Now Playing:Special Encore Presentation: Everything You Do is Marketing: Strategic Thinking to Ensure Your Success

[Bookmark] As a business owner, strategist or consultant, you are developing, marketing and building your business 24/7. Everything you design, everyone you partner with, and every piece of correspondence you send out matters to everyone that sees or hears it. In our information technology-driven society, first impressions are lasting and bad ones last even longer. Approach business success with the end in mind and work your way backwards. Business Bucket List – Precision Thinking! Are you strategically utilizing social networking or is it using you to make millions? If it doesn’t make $ense, it doesn’t matter! Guest - Blanche Williams, President/CEO Greatness By Design, LLC

 

 

Yasmin Anderson-Smith

Yasmin Anderson-Smith, AICI CIP, CPBS is a certified Image Consultant and Personal Branding Strategist known globally for the passion, commitment and leadership she brings to empowering emerging business women to build brand visibility, confidence and credibility. Yasmin brings marketing and management expertise built over twenty years in public, private, community and non-profit settings. Yasmin successfully re-branded herself as an image consultant with the launch of KYMS Image International in 2006 and the Make it Happen! business women networking group in 2008. A dynamic speaker, trainer and leader, Yasmin is Vice President, Marketing for the Association of Image Consultants International (AICI), Co-Chair of AICI's global Civility Counts Project and Director of ... More »

Marketing Matters

Marketing Matters is about the power of personal branding and image management for building successful business and professional relationships in an increasingly competitive global economy. We’ll help business owners and professionals understand the steps, tools and strategies for creating and maintaining a bold and confident brand image both online and in person. You’ll understand the many ways that branding your business and professional image shapes public perceptions and creates stand out visibility with your target audience. Topics to be covered include personal branding definition, branding in the digital age, gen X and Y perspectives on branding, rebranding for boomers, the 5 Ps of branding, sustaining competitive edge, brand image More »

 

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episode directory

June 2012

Wednesday, June 13, 2012
Wednesday, June 6, 2012

May 2012

Wednesday, May 30, 2012
Wednesday, May 23, 2012
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April 2012

Wednesday, April 25, 2012
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Wednesday, February 29, 2012
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    Starting A Virtual Company

    Michael Tasner, has 10 years of experience starting his own businesses, helping launch his client's businesses, and researching the latest ... Listen Now »
Wednesday, February 1, 2012

January 2012

Wednesday, January 25, 2012
Wednesday, January 18, 2012
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December 2011

Wednesday, December 28, 2011
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Wednesday, November 30, 2011
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October 2011

Wednesday, October 26, 2011
Wednesday, October 19, 2011
Wednesday, October 12, 2011
Wednesday, October 5, 2011

September 2011

Wednesday, September 28, 2011
Wednesday, September 21, 2011
Wednesday, September 14, 2011
Guest Name # of Appearances

William Arruda

Dubbed the Personal Branding Guru by Entrepreneur magazine, William Arruda is the founder and President of Reach, the world’s leading ...

William Arruda

Dubbed the Personal Branding Guru by Entrepreneur magazine, William Arruda is the founder and President of Reach, the world’s leading ... Learn More »

Episode Listing

Wendy Y. Bailey

Wendy Y. Bailey has been called a "Force of Nature" and trendsetter in coaching by The Coaching Commons - a ...

Wendy Y. Bailey

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Episode Listing

Lewena Bayer

For the past 14 years, Lew Bayer has been nationally recognized as Canada’s leading expert on civility in the workplace, ...

Lewena Bayer

For the past 14 years, Lew Bayer has been nationally recognized as Canada’s leading expert on civility in the workplace, ... Learn More »

Episode Listing

Sheila Brooks

SHEILA BROOKS is an Emmy-award winning journalist, entrepreneur, and advocate for minority and women’s issues and small businesses. Brooks is ...

Sheila Brooks

SHEILA BROOKS is an Emmy-award winning journalist, entrepreneur, and advocate for minority and women’s issues and small businesses. Brooks is ... Learn More »

Episode Listing

Vanessa Camozzi

Vanessa Camozzi is a media specialist and television host. She is the co-founder, host and producer of DC on Heels, ...

Vanessa Camozzi

Vanessa Camozzi is a media specialist and television host. She is the co-founder, host and producer of DC on Heels, ... Learn More »

Episode Listing

Chris Daley

Chris Daley has spent the past 15 years engaged in strategic marketing. A trained electrical engineer and former computer ...

Chris Daley

Chris Daley has spent the past 15 years engaged in strategic marketing. A trained electrical engineer and former computer ... Learn More »

Episode Listing

Gladys Edmunds

Gladys Edmunds, author, entrepreneur and business coach, is committed to sharing her success and philosophy with other entrepreneurs and professionals. ...

Gladys Edmunds

Gladys Edmunds, author, entrepreneur and business coach, is committed to sharing her success and philosophy with other entrepreneurs and professionals. ... Learn More »

Episode Listing

Charlene Fagan

Charlene Fagan is the passionate owner of Charlene’s Closet and Bridal Boutique located in Mississauga, Ontario, Canada. Charlene realized ...

Charlene Fagan

Charlene Fagan is the passionate owner of Charlene’s Closet and Bridal Boutique located in Mississauga, Ontario, Canada. Charlene realized ... Learn More »

Episode Listing

Vanessa French

Vanessa French is a seasoned communications strategist and implementer with expertise in branding, media relations, new media, marketing communications, planning, ...

Vanessa French

Vanessa French is a seasoned communications strategist and implementer with expertise in branding, media relations, new media, marketing communications, planning, ... Learn More »

Episode Listing

Marion Gellatly

Marion Gellatly, AICI CIM is founder of Powerful Presence, a California-based image management training and consulting firm celebrating its 20th ...

Marion Gellatly

Marion Gellatly, AICI CIM is founder of Powerful Presence, a California-based image management training and consulting firm celebrating its 20th ... Learn More »

Episode Listing

John Hindle

Making Contact: How To Connect With People is a book about connecting with people in various situations whether or not ...

John Hindle

Making Contact: How To Connect With People is a book about connecting with people in various situations whether or not ... Learn More »

Episode Listing

Terri Holley

A tech-savvy, insightful, and highly creative new media “maverick” who is always operating outside the box, Terri Holley understands the ...

Terri Holley

A tech-savvy, insightful, and highly creative new media “maverick” who is always operating outside the box, Terri Holley understands the ... Learn More »

Episode Listing

Pamela Judd

Pamela Judd is the President of Make Me Proud of You, Inc. and founder of The Confidence Project™, an exciting ...

Pamela Judd

Pamela Judd is the President of Make Me Proud of You, Inc. and founder of The Confidence Project™, an exciting ... Learn More »

Episode Listing

LynAnn King

LynAnn King, of KingSings PR partners with successful small businesses and entrepreneurs and empowers them to deliver authentic marketing communications, ...

LynAnn King

LynAnn King, of KingSings PR partners with successful small businesses and entrepreneurs and empowers them to deliver authentic marketing communications, ... Learn More »

Episode Listing

Darrell Knoch

Darrell Knoch is author of Mastering a Healthy Self-Image: The Guidebook to Real Happiness and Enormous Success—an inspirational yet practical ...

Darrell Knoch

Darrell Knoch is author of Mastering a Healthy Self-Image: The Guidebook to Real Happiness and Enormous Success—an inspirational yet practical ... Learn More »

Episode Listing

Susan Levin

Susan Levin is a publisher, speaker, seminar leader and marketing consultant for speakers and authors. Based in Los Angeles since ...

Susan Levin

Susan Levin is a publisher, speaker, seminar leader and marketing consultant for speakers and authors. Based in Los Angeles since ... Learn More »

Episode Listing

Jay Conrad Levinson

Jay Conrad Levinson is the father of Guerilla Marketing and author of best-selling books by the same name. First published ...

Jay Conrad Levinson

Jay Conrad Levinson is the father of Guerilla Marketing and author of best-selling books by the same name. First published ... Learn More »

Episode Listing

Brian Lipstein

In 2006 Brian Lipstein, founded Henry A. Davidsen, Master Tailors & Image Consultants. Upon graduation from The University ...

Brian Lipstein

In 2006 Brian Lipstein, founded Henry A. Davidsen, Master Tailors & Image Consultants. Upon graduation from The University ... Learn More »

Episode Listing

Carole Ann Lyons

Carole Ann Lyons is an award-winning professional writer, editor, video producer and accredited retail marketing expert. She holds the fun ...

Carole Ann Lyons

Carole Ann Lyons is an award-winning professional writer, editor, video producer and accredited retail marketing expert. She holds the fun ... Learn More »

Episode Listing

Martha A. Madden

Martha A. Madden, a National Security and Environmental Consultant, is President of mMadden Associates (Washington, DC and Louisiana.) Madden’s areas ...

Martha A. Madden

Martha A. Madden, a National Security and Environmental Consultant, is President of mMadden Associates (Washington, DC and Louisiana.) Madden’s areas ... Learn More »

Episode Listing

Aidan Montague

Aidan Montague has more than 25 years cutting edge experience driving sales and marketing operations. He has held a number ...

Aidan Montague

Aidan Montague has more than 25 years cutting edge experience driving sales and marketing operations. He has held a number ... Learn More »

Episode Listing

Penelope Paik

Penelope Paik, President of Hawaii based, Civility International, is an image consultant who strategizes with her clients to maximize their ...

Penelope Paik

Penelope Paik, President of Hawaii based, Civility International, is an image consultant who strategizes with her clients to maximize their ... Learn More »

Episode Listing

Alyce Parsons

Alyce Parsons is an international leader in the image profession for 25 years. A foremost creator of image consulting systems, ...

Alyce Parsons

Alyce Parsons is an international leader in the image profession for 25 years. A foremost creator of image consulting systems, ... Learn More »

Episode Listing

Kerith Rae

Kerith Rae is Social Media Director for American Family Fitness West End, one of the nine Richmond, Virginia based ...

Kerith Rae

Kerith Rae is Social Media Director for American Family Fitness West End, one of the nine Richmond, Virginia based ... Learn More »

Episode Listing

Caterina Rando

Caterina Rando is the founder of THRIVE Publishing Inc. a company that publishes multi-author books for experts who speak and ...

Caterina Rando

Caterina Rando is the founder of THRIVE Publishing Inc. a company that publishes multi-author books for experts who speak and ... Learn More »

Episode Listing

Ann Powers Reilly

Ann Reilly is a former partner of The Lahr Agency, Inc., a retail/B2B marketing & advertising company whose clients included ...

Ann Powers Reilly

Ann Reilly is a former partner of The Lahr Agency, Inc., a retail/B2B marketing & advertising company whose clients included ... Learn More »

Episode Listing

Mary Schnack

A specialist in communications for almost 30 years, Mary Schnack is an award winning public relations practitioner, crisis communications expert, ...

Mary Schnack

A specialist in communications for almost 30 years, Mary Schnack is an award winning public relations practitioner, crisis communications expert, ... Learn More »

Episode Listing

Peter Sterlacci

Japan’s Personal Branding Pioneer, Peter Sterlacci speaks about using personal branding to enhance success. As a long-term resident of Japan—where ...

Peter Sterlacci

Japan’s Personal Branding Pioneer, Peter Sterlacci speaks about using personal branding to enhance success. As a long-term resident of Japan—where ... Learn More »

Episode Listing

Michael Tasner

Michael Tasner is author of Marketing in the Moment a complete, no-fluff, desk reference for the future of online marketing, ...

Michael Tasner

Michael Tasner is author of Marketing in the Moment a complete, no-fluff, desk reference for the future of online marketing, ... Learn More »

Episode Listing

Sherri Thomas

Career Coach Sherri Thomas is Founder of Career Coaching 360 and author of “Career Smart ...

Sherri Thomas

Career Coach Sherri Thomas is Founder of Career Coaching 360 and author of “Career Smart ... Learn More »

Episode Listing

Cheryl Walker-Robertson

Cheryl Walker-Robertson is President and Founder of Protocol International , a corporate etiquette and protocol training and professional development ...

Cheryl Walker-Robertson

Cheryl Walker-Robertson is President and Founder of Protocol International , a corporate etiquette and protocol training and professional development ... Learn More »

Episode Listing

Blanche A. Williams

Blanche A. Williams is President/CEO of Greatness By Design, LLC, a training and professional development company, specializing in team facilitation, ...

Blanche A. Williams

Blanche A. Williams is President/CEO of Greatness By Design, LLC, a training and professional development company, specializing in team facilitation, ... Learn More »

Episode Listing

William Arruda

Dubbed the Personal Branding Guru by Entrepreneur magazine, William Arruda is the founder and President of Reach, the world’s leading ...

William Arruda

Dubbed the Personal Branding Guru by Entrepreneur magazine, William Arruda is the founder and President of Reach, the world’s leading ... Learn More »

Episode Listing

Wendy Y. Bailey

Wendy Y. Bailey has been called a "Force of Nature" and trendsetter in coaching by The Coaching Commons - a ...

Wendy Y. Bailey

Wendy Y. Bailey has been called a "Force of Nature" and trendsetter in coaching by The Coaching Commons - a ... Learn More »

Episode Listing

Lewena Bayer

For the past 14 years, Lew Bayer has been nationally recognized as Canada’s leading expert on civility in the workplace, ...

Lewena Bayer

For the past 14 years, Lew Bayer has been nationally recognized as Canada’s leading expert on civility in the workplace, ... Learn More »

Episode Listing

Sheila Brooks

SHEILA BROOKS is an Emmy-award winning journalist, entrepreneur, and advocate for minority and women’s issues and small businesses. Brooks is ...

Sheila Brooks

SHEILA BROOKS is an Emmy-award winning journalist, entrepreneur, and advocate for minority and women’s issues and small businesses. Brooks is ... Learn More »

Episode Listing

Vanessa Camozzi

Vanessa Camozzi is a media specialist and television host. She is the co-founder, host and producer of DC on Heels, ...

Vanessa Camozzi

Vanessa Camozzi is a media specialist and television host. She is the co-founder, host and producer of DC on Heels, ... Learn More »

Episode Listing

Chris Daley

Chris Daley has spent the past 15 years engaged in strategic marketing. A trained electrical engineer and former computer ...

Chris Daley

Chris Daley has spent the past 15 years engaged in strategic marketing. A trained electrical engineer and former computer ... Learn More »

Episode Listing

Gladys Edmunds

Gladys Edmunds, author, entrepreneur and business coach, is committed to sharing her success and philosophy with other entrepreneurs and professionals. ...

Gladys Edmunds

Gladys Edmunds, author, entrepreneur and business coach, is committed to sharing her success and philosophy with other entrepreneurs and professionals. ... Learn More »

Episode Listing

Charlene Fagan

Charlene Fagan is the passionate owner of Charlene’s Closet and Bridal Boutique located in Mississauga, Ontario, Canada. Charlene realized ...

Charlene Fagan

Charlene Fagan is the passionate owner of Charlene’s Closet and Bridal Boutique located in Mississauga, Ontario, Canada. Charlene realized ... Learn More »

Episode Listing

Vanessa French

Vanessa French is a seasoned communications strategist and implementer with expertise in branding, media relations, new media, marketing communications, planning, ...

Vanessa French

Vanessa French is a seasoned communications strategist and implementer with expertise in branding, media relations, new media, marketing communications, planning, ... Learn More »

Episode Listing

Marion Gellatly

Marion Gellatly, AICI CIM is founder of Powerful Presence, a California-based image management training and consulting firm celebrating its 20th ...

Marion Gellatly

Marion Gellatly, AICI CIM is founder of Powerful Presence, a California-based image management training and consulting firm celebrating its 20th ... Learn More »

Episode Listing

John Hindle

Making Contact: How To Connect With People is a book about connecting with people in various situations whether or not ...

John Hindle

Making Contact: How To Connect With People is a book about connecting with people in various situations whether or not ... Learn More »

Episode Listing

Terri Holley

A tech-savvy, insightful, and highly creative new media “maverick” who is always operating outside the box, Terri Holley understands the ...

Terri Holley

A tech-savvy, insightful, and highly creative new media “maverick” who is always operating outside the box, Terri Holley understands the ... Learn More »

Episode Listing

Pamela Judd

Pamela Judd is the President of Make Me Proud of You, Inc. and founder of The Confidence Project™, an exciting ...

Pamela Judd

Pamela Judd is the President of Make Me Proud of You, Inc. and founder of The Confidence Project™, an exciting ... Learn More »

Episode Listing

LynAnn King

LynAnn King, of KingSings PR partners with successful small businesses and entrepreneurs and empowers them to deliver authentic marketing communications, ...

LynAnn King

LynAnn King, of KingSings PR partners with successful small businesses and entrepreneurs and empowers them to deliver authentic marketing communications, ... Learn More »

Episode Listing

Darrell Knoch

Darrell Knoch is author of Mastering a Healthy Self-Image: The Guidebook to Real Happiness and Enormous Success—an inspirational yet practical ...

Darrell Knoch

Darrell Knoch is author of Mastering a Healthy Self-Image: The Guidebook to Real Happiness and Enormous Success—an inspirational yet practical ... Learn More »

Episode Listing

Susan Levin

Susan Levin is a publisher, speaker, seminar leader and marketing consultant for speakers and authors. Based in Los Angeles since ...

Susan Levin

Susan Levin is a publisher, speaker, seminar leader and marketing consultant for speakers and authors. Based in Los Angeles since ... Learn More »

Episode Listing

Jay Conrad Levinson

Jay Conrad Levinson is the father of Guerilla Marketing and author of best-selling books by the same name. First published ...

Jay Conrad Levinson

Jay Conrad Levinson is the father of Guerilla Marketing and author of best-selling books by the same name. First published ... Learn More »

Episode Listing

Brian Lipstein

In 2006 Brian Lipstein, founded Henry A. Davidsen, Master Tailors & Image Consultants. Upon graduation from The University ...

Brian Lipstein

In 2006 Brian Lipstein, founded Henry A. Davidsen, Master Tailors & Image Consultants. Upon graduation from The University ... Learn More »

Episode Listing

Carole Ann Lyons

Carole Ann Lyons is an award-winning professional writer, editor, video producer and accredited retail marketing expert. She holds the fun ...

Carole Ann Lyons

Carole Ann Lyons is an award-winning professional writer, editor, video producer and accredited retail marketing expert. She holds the fun ... Learn More »

Episode Listing

Martha A. Madden

Martha A. Madden, a National Security and Environmental Consultant, is President of mMadden Associates (Washington, DC and Louisiana.) Madden’s areas ...

Martha A. Madden

Martha A. Madden, a National Security and Environmental Consultant, is President of mMadden Associates (Washington, DC and Louisiana.) Madden’s areas ... Learn More »

Episode Listing

Aidan Montague

Aidan Montague has more than 25 years cutting edge experience driving sales and marketing operations. He has held a number ...

Aidan Montague

Aidan Montague has more than 25 years cutting edge experience driving sales and marketing operations. He has held a number ... Learn More »

Episode Listing

Penelope Paik

Penelope Paik, President of Hawaii based, Civility International, is an image consultant who strategizes with her clients to maximize their ...

Penelope Paik

Penelope Paik, President of Hawaii based, Civility International, is an image consultant who strategizes with her clients to maximize their ... Learn More »

Episode Listing

Alyce Parsons

Alyce Parsons is an international leader in the image profession for 25 years. A foremost creator of image consulting systems, ...

Alyce Parsons

Alyce Parsons is an international leader in the image profession for 25 years. A foremost creator of image consulting systems, ... Learn More »

Episode Listing

Kerith Rae

Kerith Rae is Social Media Director for American Family Fitness West End, one of the nine Richmond, Virginia based ...

Kerith Rae

Kerith Rae is Social Media Director for American Family Fitness West End, one of the nine Richmond, Virginia based ... Learn More »

Episode Listing

Caterina Rando

Caterina Rando is the founder of THRIVE Publishing Inc. a company that publishes multi-author books for experts who speak and ...

Caterina Rando

Caterina Rando is the founder of THRIVE Publishing Inc. a company that publishes multi-author books for experts who speak and ... Learn More »

Episode Listing

Ann Powers Reilly

Ann Reilly is a former partner of The Lahr Agency, Inc., a retail/B2B marketing & advertising company whose clients included ...

Ann Powers Reilly

Ann Reilly is a former partner of The Lahr Agency, Inc., a retail/B2B marketing & advertising company whose clients included ... Learn More »

Episode Listing

Mary Schnack

A specialist in communications for almost 30 years, Mary Schnack is an award winning public relations practitioner, crisis communications expert, ...

Mary Schnack

A specialist in communications for almost 30 years, Mary Schnack is an award winning public relations practitioner, crisis communications expert, ... Learn More »

Episode Listing

Peter Sterlacci

Japan’s Personal Branding Pioneer, Peter Sterlacci speaks about using personal branding to enhance success. As a long-term resident of Japan—where ...

Peter Sterlacci

Japan’s Personal Branding Pioneer, Peter Sterlacci speaks about using personal branding to enhance success. As a long-term resident of Japan—where ... Learn More »

Episode Listing

Michael Tasner

Michael Tasner is author of Marketing in the Moment a complete, no-fluff, desk reference for the future of online marketing, ...

Michael Tasner

Michael Tasner is author of Marketing in the Moment a complete, no-fluff, desk reference for the future of online marketing, ... Learn More »

Episode Listing

Sherri Thomas

Career Coach Sherri Thomas is Founder of Career Coaching 360 and author of “Career Smart ...

Sherri Thomas

Career Coach Sherri Thomas is Founder of Career Coaching 360 and author of “Career Smart ... Learn More »

Episode Listing

Cheryl Walker-Robertson

Cheryl Walker-Robertson is President and Founder of Protocol International , a corporate etiquette and protocol training and professional development ...

Cheryl Walker-Robertson

Cheryl Walker-Robertson is President and Founder of Protocol International , a corporate etiquette and protocol training and professional development ... Learn More »

Episode Listing

Blanche A. Williams

Blanche A. Williams is President/CEO of Greatness By Design, LLC, a training and professional development company, specializing in team facilitation, ...

Blanche A. Williams

Blanche A. Williams is President/CEO of Greatness By Design, LLC, a training and professional development company, specializing in team facilitation, ... Learn More »

Episode Listing

Marketing Matters

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