Why advertise with Online Radio?

1. Reach a Highly Targeted
Internet radio talk shows are targeted specifically towards an audience that shares a passion for a particular topic. Ads on World Talk Radio reach listeners who are especially interested in your product or service.

For example, on FM radio only 1 out of 10 listeners would respond to an ad offering chiropractic services, whereas on World Talk Radio 10 out of 10 listeners would be interested in chiropractic services on the "Chiropractic's On..." show.

2. Direct Links to Products/ Services
Advertising campaigns with a limited budget needs to reach an audience that is most likely to hear, see and respond to the ad. A direct and immediate response can be obtained when listeners can instantly click on a banner ad and look for more information about the product or service that was just presented.

3. Audio Archives
Through World Talk Radio's archiving feature, ads can be heard and seen over and over again. This is a unique advantage over terrestrial radio where ads are aired and heard only once, until the ad is paid for again.

4. "Pod Cast" by Stream/Download
"Pod casting" is the ability for listeners to instantly stream or download WTR shows to portable devices. This way the audio ad is listened to over and over again.

With over 70 hours of new programming each week and thousands of accessible archives, World Talk Radio can feature banner ads and deliver audio messages directly to the audience interested in obtaining an appealing product or service.

E-commerce is a growing and effective part of business today. Many businesses are shifting their ad dollars to the internet. World Talk Radio is here to serve you.

Contact: (480) 294-6411 brandy.jackson@modavox.com

Is online advertising effective?

Consider these Facts.

* Two-thirds of Americans say they have used the Internet in the past week.
* The number of Americans who made a purchase from a Web site in the past week has more than tripled since 2001.

The monthly Internet radio and Internet video audience represents an estimated 55 million consumers.

* Approximately 37 million Americans tuned to Internet radio in the past month and an estimated 20 million in the past week.
* Internet radio is increasingly used as a soundtrack for the online shopping and buying experience.
    • 57% of weekly Internet radio users say they have listened while researching a product or service online
    • 46% have listened while shopping and purchasing online

* Internet radio offers advertisers "the last word before the sale" for those who research products and make purchases online.

Arbitron/Edison Media Research Internet and Multimedia 2005: The On-Demand Media Consumer 19© 2005 Arbitron Inc./Edison Media Research

What are my advertising options?

Title Sponsorship
Title sponsorship provides high impact exposure for advertisers seeking maximum brand development. Advertisers name and/or product/service name included in show open as well as in each additional segment open, voiced by the show host; eg., "This show is sponsored by.". This package also includes two :30 or :60 second ad spots per show. Ad spots remain in archives for at least thirty days after "live show" broadcast. Also included is the largest show page graphic to facilitate prospect response.

Gold Sponsorship
This package includes two :30 or :60 second ad spots per show and spots remain in archives for at least thirty days after "live show" broadcast. Also included is a large show page graphic to facilitate prospect response.

Silver Sponsorship
This package includes one :30 or :60 second ad spot per show which remains in archives for at least thirty days after "live show" broadcast. Also included is medium show page graphic to facilitate prospect response.

Archive Spot
Place an ad spot in the archive category of your choice for thirty days. Also included is medium show page graphic to facilitate prospect response.

Can WTR produce an ad spot for our product or service?

Yes. The World Talk Radio staff can design, write and produce a professional audio ad to your specifications using the finest voice talent at a very affordable price. However, you may supply your own audio ad in mp3 or .wav file format, preferably the highest quality, for example, at 128kbps.

Contact us for specifics and logistics

(480) 294-6411

brandy.jackson@modavox.com